metz campus

metz campus, le pôle supérieur de Jean XXIII - Montigny-lès-Metz

International Business Strategy

The international environment is complicated by pressure for business to globalise, to overcome cultural barriers and to accept high levels of risk in some markets. This module aims to provide students with an understanding of the challenges of international business and of the strategic issues facing businesses.

Developing Business Practice

The transition into learning at a new level poses all students a differing level of challenge. The aim of this module is to ensure students have a clear understanding of the requirements of the final year of undergraduate study and provides them with a range of skills that will enable them to navigate their programme of study with the greatest chance of success.

International Marketing Strategy

This module introduces students to the various aspects of international marketing with the principal objective of developing skills in the identification, analysis and solution of problems encountered in international marketing theories and the development of international marketing strategies.

Global Business Top-up Modules

The Global Business (Top-up) BA Honours degree has been designed with a specific focus on business in an international context.

Bachelor of Arts (Honours Degree)
GLOBAL BUSINESS

It provides students with the opportunity to draw together previous studies and experience in order to develop their knowledge, understanding, critical-thinking and problem-solving in areas required by modern international business organisations.

 

Develop a range of transferable skills in employment and career development

Students who meet threshold performance requirements are guaranteed a work experience opportunity

The Global Business (Top-up) BA Honours degree will allow students to undertake more in-depth study of particular areas of business interest dependant on previous study and knowledge, and help to prepare them for a career in international business and management.

 

 

Semester 1

Semester 2

The aim of this module is to provide students with an understanding of the international dimension of finance and how this impacts upon business.

 

By the end of this module students should appreciate the workings and operation of currency derivatives markets, the international money and capital markets and the principles of currency risk management.

 

The subject matter of the module includes study of currency markets, international parity conditions, international money and capital markets, the nature and importance of currency risk and strategies for managing currency risk.

International Finance

International Human Resource Management

The international environment is complicated by pressure for business to globalise, to overcome cultural barriers and to accept high levels of risk in some markets. This module aims to provide students with an understanding of the challenges of international business and of the strategic issues facing businesses.

Business research project

Coventry University is committed to ensuring students have ‘a real business experience’. A key element of this is the opportunity to gain work experience and have the chance to put theory into practice in a real business environment. This can be in any area of business (including sales and marketing, finance and human resource management). Students may choose the area of work.

How to Register

metz campus

Metz Campus / Pôle Supérieur Jean XXIII - 10 rue Mgr Heintz - BP 20814 - F-57958 Montigny-lès-Metz